The HON Company
Who is Hon? The HON Company is a leading designer and manufacturer of workplace furniture, including chairs, desks, storage solutions, and more. Founded in 1944 and based in Muscatine, Iowa, HON is known for producing high-quality, durable products designed to enhance workplace productivity and comfort. The company's products are sold through a network of authorized dealers and retailers across North America. It has earned a reputation for its commitment to sustainability, innovation, and customer service.
My Contributions - Through my work at Kreber, I had the opportunity to design social assets and product launch campaign ads for HON. Our goal was to promote the launch of HON’s new products and increase brand awareness among potential customers. The resulting campaigns were successful in driving engagement and interest in new products and offerings and contributing to the company's ongoing success in the highly competitive office furniture market.
TLDR: Social media graphic design, Product launch campaign designing, product launch gamification, email designs, B2B Sell sheet designs.
1:1 Instagram
1:1 Instagram
1:1 Instagram
Cofi Executive Chair
“You never get a second chance to make a first impression — so why not make a memorable one with Cofi? The sophisticated seating solution features a refined design, detailed stitching, and premium materials for a remarkably elevated feel. Whether you're calling the shots in a private office or presiding over a board meeting in a conference room, Cofi's variety of looks makes it easy to represent your company's image.”
-hon.com/chairs/cofi
16:9 Social Banner
2:3 Pinterest
2:3 Pinterest
2:3 Pinterest
Flexion
Flexion was another product launched by HON. What distinguishes Flexion seating is its clever lever, which adjusts multiple aspects of the chair. This adaptability makes it suitable for hybrid work environments where multiple individuals share the same workspace on alternating schedules.
Taking this into account, I crafted numerous social media assets and web banners to bolster the product launch. Additionally, Kreber developed a gamification campaign to incentivize dealers to interact with the product. The campaign, titled "Make Your Space Flex," aimed to encourage engagement and enthusiasm among the dealers.
TLDR: Social media graphics, web banners, and product launch gamification.
Cipher
The product launch of the Cipher seating option revolved around its high-tech design. Drawing inspiration from the sleek lines and captivating fins of retro 50s cars, this chair truly embodies sophistication and style. To accentuate its distinctive corners and accents, I crafted a social media set that highlighted these unique features, resulting in a visually appealing and high-end social media asset pack. Given the challenge of creating a video using only one set, we ingeniously employed lighting techniques to transform the space, offering viewers a mesmerizing and dream-like escape into their work environment. Additionally, apart from the video, we also worked on other promotional materials.
TLDR: Social media graphics, and product video storyboarding.
