Black Magic

scotts® » Miracle-Gro®

I was given the task of conceptualizing an Amazon digital storefront for Black Magic®, a brand that was recently acquired by Miracle-Gro®. Black Magic specializes in providing indoor hydroponic grow kits and essential growth supplements, with their Cal-Mag supplement being a crucial product in their lineup.

Although Black Magic was already an established brand with pre-existing elements, I added my own creative touch by incorporating neon accents, emphasizing large contemporary typography, and introducing chemical icons. These elements have since been incorporated into the brand's other products and continue to be a representation of the brand.

TLDR: Designed Amazon storefront page, designed amazon product supporting imagery, and expanded on existing visual brand assets.

Amazon Product Images

In addition to my role in developing the Amazon storefront page, I have also created supplementary images (known as “Amazon Alts”) that seamlessly complement the product display. These visuals effectively highlight the key benefits of the product, such as its calcium magnesium supplement properties, user-friendly nature, and its ability to enhance plant growth.

It's worth mentioning that the brand caters to the cannabis market without explicitly showcasing it. To subtly convey this connection, one of the techniques employed is the depiction of a tomato seedling under the vibrant glow of the product's purple grow light, symbolizing its potential impact on plant growth.