Rust-Oleum 2X Ultra Cover

Who is Rust-Oleum? Rust-Oleum is one of the most recognized names in paint and protective coatings, with a product line that spans everything from industrial applications to everyday DIY projects. Their 2X Ultra Cover line is built for the consumer market, offering twice the coverage of standard spray paint in a wide range of colors and finishes.

My Contributions - While working at Kreber, I was brought onto the Rust-Oleum account to help develop the look and feel for their 2X Ultra Cover Amazon product page. The goal was to show the paint in its truest form, so rather than relying on digital renders or stock imagery, we used real painted objects. I helped develop and style a chair and table as the hero sample pieces, physically painted to demonstrate exactly what you get when the product leaves the can.

Beyond the furniture, I also helped concept and design the surface compatibility section, finding a clear visual way to communicate which textures and materials the paint adheres to. And yes, for the hand-holding-the-can shot, that’s my actual hand.

TLDR: Amazon storefront design for Rust-Oleum 2X Ultra Cover, including hero lifestyle photography art direction, surface compatibility design, and hand model work (yes, really).

Want to see the full page?
You can find the Rust-Oleum 2X Ultra Cover listing live on Amazon, where this creative is currently in use.